Article 50 came into force on August 2 and lawyers say realistic AI visualisations of unbuilt buildings fall under the deepfake definition. Fines reach 15 million euro or 3 per cent of annual turnover.
- Article 50 of the AI Act is in force since August 2 and is the first part affecting EVERY business using AI, not only developers.
- Per Szymon Sieniewicz of Addleshaw Goddard, realistic AI visualisations of buildings and interiors are "likely" caught by the deepfake definition and require labelling.
- The definition also covers entirely fictional but realistic subjects. Fines reach 15 million euro or 3 per cent of turnover.
We have been labelling since August 2. Not because anybody fined us, but because the rule came into force and turned out to be convenient: it says out loud exactly what we were doing anyway.
The key sits in the definition. It does not ask whether the building exists. It asks whether the image looks real. So a visualisation of an unbuilt house with people strolling in front of it is caught, while a stylised model with obviously drawn figures stays outside.
The same yardstick, the lawyer said, awaits games with realistic cities. This is not a trap set for architects. It is a rule for anything that looks like a photograph.
The Commission's icons are free and public. Adding them is ten minutes of work and costs less than the lightest fine. And to a client it reads as craft rather than paperwork.