You mark what should move in a still image of a design, draw a camera path and get a video back. That is the app the architecture firm KPF built in App Studio, by Runway's description. App Studio is Runway's new thing: you describe the tool in words and it assembles it as an app.
Fact
The facts: on 26 October 2026 Runway launched App Studio, a new on-demand way to build custom creative software inside Runway. You describe the tool in plain language and App Studio builds an app with its own interface that generates images, video and audio using your Brand Kits and Workflows. Apps can use Runway's image, video and audio models; which ones is not stated. App Studio writes, tests and deploys every app, the code stays visible, you preview each change before publishing and can roll back to an earlier version. It launches with a series of built-in apps from Runway's team: Character Swap, AutoComp, Product Portfolio, 3D Camera Control, Precise Edit and Runway Pro. Every app is private to its creator until they choose to share it. App Studio is included in every paid plan, with no new purchase or add-on. Free users can use built-in apps and apps shared with them, and can upgrade to a paid plan to build their own. Building, running and hosting draw from the existing credit balance, and when an app is shared by public link, visitors pay for their own generations. It is available to all paid plans now.
Runway names the problem exactly: whoever finds the right model, reference and prompt becomes the team's power user, and everyone else either waits for them or gets a different result. On stage it is the same. If only one person knows the lighting settings, the event hangs on that person. App Studio, Runway says, takes that knowledge out of one head and turns it into a tool for everyone.
The best prompt on the team lives in one person's head. Runway wants to turn it into a button.
The word included deserves a second read. There is no new purchase, but there is no free lunch either: you pay for building the app, your own generations and the hosting, Runway writes, and all of it draws from your credits. Each app shows its own usage. Share a public link and visitors pay for their generations with credits from their own Runway account. How many credits one such tool costs, the page does not say. The examples on the page - KPF, a film studio, an ad agency - were chosen by Runway.
Start with a process that repeats every week, not with the demo. Run it through an app and count how many credits it eats in a week before you hand it to the team.
Official primary sources
Runway - Introducing Runway App Studio, 26.10.2026The visual is generated code-art, no third-party images.