A year after CTO Dane Knecht's pledge, Cloudflare says: every generally available feature of the week that is available on Enterprise is also available on Pay-as-you-go, and most on the free plan too. Where the plans differ, it is in how much, not what. Eight Observability updates bring logs, traces, analytics and alerts into one place, and the new price for logs and traces applies from 1 December.
In short- Per Cloudflare, every generally available feature of the week that is available on Enterprise is also available on Pay-as-you-go. The goal is not met yet, the company itself writes. Cloudflare commits to no new Enterprise-only features, with carve-outs such as Cloudflare for Government.
- Logpush for Free, Pro and Business: 25 GB a month to Cloudflare and 25 GB to external destinations free, then $0.03 and $0.10 per GB. Transformers: 1 GB, then $0.04 per GB.
- From 1 December (for Enterprise on renewal) one model for logs and traces on all plans: free gets 0.5 GB a day with 7 days and no extra usage; Paid and Enterprise 50 GB and 10 GB-month, then $0.25 per GB ingested and $0.10 per GB-month stored.
Logpush used to be for Enterprise: for firms with a contract, invoices and dedicated support. From this week every self-serve plan has it.
The facts: on 2 October 2026, in Birthday Week,
Cloudflare reported how far it has come on CTO Dane Knecht's pledge from a year ago to make every feature available to everyone. Per Cloudflare, every generally available feature launched this week that is available on Enterprise is also available to Pay-as-you-go customers, and most on the free tier; the plans differ in how much you can use, not what you can use; “we haven't yet met our goal”. Available to all customers are Logpush and Logpush Transformers (
SQL filtering, redaction and enrichment of logs before delivery), Custom Dashboards, role-based access at the level of an individual Worker, the New Account button for additional free accounts with their own invoice (per Cloudflare, thousands of customers a week),
Terraform and Resource Tagging. Organizations, a group of accounts with shared analytics and configuration, are in beta for Enterprise, will be generally available in October and are expected for free accounts in early 2027. Cloudflare commits to introducing no new Enterprise-only features. Since August, non-Enterprise customers have a billable usage dashboard and
API and budget alerts on by default; hard spending caps are in prototype, with early availability in Q4 2026. In a separate post the same day Cloudflare announced eight Observability updates: a new Logs home combining Workers Observability and Log Explorer; Traces in open beta; a unified SQL API in beta, with a new cf CLI, an
MCP server and a Workers binding; one pricing
model for ingested and stored logs and traces from 1 December 2026 on all plans, and for Enterprise on renewal; custom alerts in beta, with webhooks on all plans; domain analytics in one place with 30 days of history on every plan; Custom Dashboards; Logpush for self-serve plans. The pricing model: the free plan gets 0.5 GB ingested a day with 7 days of retention and no additional usage; Paid and Enterprise get 50 GB ingested and 10 GB-month stored per billing cycle, above that $0.25 per GB ingested and $0.10 per GB-month stored; retention of up to one year is announced as coming. The model also covers current logs from Workers, Containers and AI Gateway. Logpush is billed by usage: 25 GB a month to Cloudflare destinations and 25 GB to external ones are free, then $0.03 and $0.10 per GB; Transformers 1 GB, then $0.04 per GB. Cloudflare writes that it will notify customers before the change.
The first thing to look at is quantity. The free plan has 0.5 GB ingested a day and 7 days of history, with no way to buy more. Paid includes 50 GB, and above that every gigabyte costs 25 cents.
The price also catches the logs you already write.
The reach is wider than it sounds. Cloudflare is moving to one model for everything ingested and stored, and it covers current logs from Workers, Containers and AI Gateway, not only the new traces. If a Worker keeps its logs on Cloudflare, you are already inside.
The good part is concrete. Logpush with Transformers means you filter and redact logs with SQL before they reach the destination, and you do not run a separate processing chain. Anyone who has wired logs into someone else's system knows how much work the middle step is.
Budget alerts are on by default for plans without Enterprise. An alert only warns. The hard cap that would stop the spend is still a prototype, with early access in the fourth quarter. So check your alert, before you turn on Logpush.
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